Resume

 
 

Visual designer, strategic thinker, data lover.

work history

Designer @ Lyft / 09.2016 – Present (View work)

Art direct and design ads across a variety of paid channels (social media, display, direct mail, etc.); define creative testing strategy; leverage user insights and performance data to improve creative.

  • Built a specialized team of designers, writers, and project managers to support company's aggressive acquisition goals.
  • Researched and implemented new project management software, which was then adopted by the full department.
  • Managed cross-functional, vendor, and agency relationships.

 

Self-employed Designer / 2008 – Present

Design and photography for small businesses with a focus on web design and development, branding and identity, and content strategy. Recent projects:

 

Visual Designer @ Sungevity / 08.2014 – 09.2016 (View work)

Deliver quality, consistent content for an international green-energy brand; collaborate cross-functionally; own web, brand, and UI style guides.

  • Lead full UX and visual redesign for solar system engineering tablet application.
  • Designed new pitch deck with 15% increase in satisfaction among sales team and 2% increase in customer attention.
  • Relaunched company blog to support content marketing strategy.
  • Art directed photography for brand campaigns, collateral, and website.

 

Studio Manager @ Manmade / 10.2012 – 10.2013

Manage projects, documentation, and asset library for boutique design agency; client relationship management; consumer and market research.

     
     

    Core competencies

    • Graphic design for print, web, and mobile
    • User-centered approach to solving complex problems
    • Process development for efficiency and scalability
    • Cross-functional communication
    • Balancing business, user, and brand needs

     

    Technical Know-how

    • Adobe Illustrator, Photoshop, InDesign
    • Sketch
    • InVision
    • HTML, CSS, MySQL
    • WordPress, Squarespace
    • Information architecture
    • Content strategy
    • AB & multi-variate testing
    • Growth marketing
    • Photography
    • Keynote

     

    Areas of interest

    • Sustainability
    • Data visualization
    • Design ethics
    • National Parks
    • Public transit

     

    Education

    BFA, Photography – San Francisco Art Institute

    Academic Achievement Award, Dean’s List, Merit Scholarship